In this work we present a life-cycle model for the quality evaluation of digital educational content suitable for open and distance learning. This model, being the first step for designing a Quality standard, utilizes elements (views) from project and product life-cycles as defined in formal Management procedures. The result is a mixed, multi-step educational-focused process, which covers all aspects of content life: from inception, to design and production, use (and re-use) to evaluation and improvement.